Research Report Denim Tears
Research
Research Report
Research & Justification: Wrote an extensive research report to support and justify design changes for the Denim Tears website.User Research:- Conducted user surveys and interviews to identify pain points, including lack of pricing visibility and minimal branding.
- Proposed solutions such as introducing a brand color (#DBB58F), improving filtering options, and adding additional product details.
Prototype Testing: Tested the prototype through think-aloud sessions, where participants validated improvements and provided insights for further refinements.Outcome: The final prototype successfully aligned with Denim Tears' brand identity while incorporating modern UX principles (e.g., Fitts’s Law and Hick’s Law) to enhance navigation and decision-making efficiency.
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Project type
Research
project year
2024
