Denim Tears Redesign

Denim Tears

• Project Overview: Redesigned the Denim Tears website to enhance its visual identity and user engagement.
• Challenge: The original website lacked distinct character and functionality.
• Solution: Introduced branded colors and filtering features to define the brand’s visual and functional identity.
• User Research:
  • Conducted a user survey and interviews to gather feedback on the initial prototype.
  • Developed an updated design based on insights gathered.
  • Performed a think-aloud session to observe real-time user interactions and collect detailed feedback.
• Outcome: The final prototype aligns with Denim Tears’ brand identity and provides a more engaging, user-centered experience.

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